Home Computer Peripherals Western Digital Corp. Western Digital Corp. – Business Description

Western Digital Corp. – Business Description

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Western Digital designs, develops, manufactures, and sells hard disk drives. The company’s hard disk drives are used in desktop personal computers, notebook computers, enterprise applications such as servers, workstations, network attached storage and storage area networks, and in consumer electronics products such as personal/digital video recorders and satellite and cable set-top boxes. In addition, the company’s hard disk drives are used in external hard disk drive products that feature high speed buses such as 1394/FireWire/iLink, Universal Serial Bus and Ethernet. The company operates in the US, Asia, Europe, the Middle East, and Africa.

The company offers products under the following categories: enterprise drives, desktop drives, external drives, mobile drives, and consumer electronics drives. The products manufactured under enterprise drive category are designed to meet the demanding reliability and performance specifications required for enterprise storage.The products under desktop drives category are used for business and personal computing and entertainment applications. The products manufactured under external drives category could be used to add more storage capacity to home, personal, or office computers. The products under mobile drives category could be used in high performance, low-power storage for portable digital devices of all kinds. The products manufactured under CE drives category are designed for the consumer electronics market with quiet operation, low temperature, high reliability, and optimized streaming.

The company’s hard disk drive products currently include 3.5-inch and 2.5-inch form factor drives. The 3.5-inch form factor drives have capacities ranging from 40 GB to 400 GB, nominal rotation speeds of 5400, 7200 and 10,000 revolutions per minute (RPM), and offer interfaces including Enhanced Integrated Drive Electronics (EIDE) and Serial Advanced Technology Attachment (SATA). The 2.5-inch form factor drives have capacities ranging from 40 GB to 80 GB, nominal rotation speed of 5400 RPMs, and offer the EIDE interface.

Western Digital offers WD Caviar 7,200 RPM drives, available in EIDE and Serial ATA (SATA) interfaces for PC and Macintosh computers. Western Digital also offers WD Scorpio hard drives for notebook computing with 5400 RPM. Western Digital’s enterprise storage offerings include WD Raptor, the 10,000-RPM hard drive with SATA interface and WD Caviar RE, a 7200 RPM drive with capacities ranging from 120 GB to 400 GB. Western Digital’s 1.0 inch hard drives will be produced for a variety of hand-held devices requiring compact, high-capacity storage. One of Western Digital’s external hard disk drive products is the WD Passport, an 80GB 5400 RPM portable 2.5-inch hard disk drive.

The company’s products are marketed under the WD Caviar, WD Protege and WD Raptor brand names and each product line is designed for a particular market segment.The company’s WD Caviar and WD Protege hard drive products are designed to serve distinct segments of the desktop PC market.WD Caviar hard drives are designed for the advanced performance segment of the desktop PC market and the entry-level server market. WD Protege hard drives are designed for the value segment of the desktop PC market, the entry-level PCs and the game console market.

The WD Raptor hard drive is a SATA hard drive designed for the enterprise storage market and high-end desktop PC applications.

The WD Caviar and WD Protege hard drive families comprise one-inch high, 3.5-inch, form-factor products with capacities ranging from eight GB to 250 GB and rotation speeds of 5400 and 7200 RPM. These products utilize either the EIDE interface or the SATA interface, providing high performance while retaining ease of use and overall low cost of connection.The type of EIDE interface used in a majority of the company’s hard drives is ATA/100, which signifies a burst data transfer rate of 100 megabytes per second. The SATA interface available in some of the company’s WD Caviar Special Edition hard drives enables transfer rates as high as 150 megabytes per second (Mbps).The company also sells a line of external hard drives and related adapters that are designed to accommodate external storage interfaces including 1394/ FireWire/i.Link and USB. The 1394/FireWire/i.Link interface is a high-speed interface that can be used to add additional storage capacity to a computer.

The company sells its products worldwide to original equipment manufacturers for inclusion in computer systems or subsystems, and to distributors, resellers and retailers under the Western Digital and WD brand names.The company’s hard disk drive products are manufactured in Malaysia, California and Thailand; design facilities are in Southern and Northern California; and sales offices are maintained around the world.