For every website owner the primary prerogative is to direct as much traffic to the website as possible. Whether you are selling or advertising a product or service or whether it is an informational website of some sort or an interactive platform the fact is that you will earn from the number of people who visit the website. The more the numbers of people you manage to attract to your site, the more you are going to earn from user-hits and from sales of the product/ service you are advertising or offering. When you build and run a website there is a plethora of elements you can manipulate to ensure that you impress people browsing through your website. The trick to attracting a wide range of people lies in building a website that has mass appeal.
In order to be able to appeal to the majority of people who visit your website you should focus your content according to the needs of your audience and not according to your own motive behind building the website. To catch and maintain viewer’s attention it is important to understand that when people browse websites online they are looking for a relieving distraction and a source to take away from the grind of their daily lives. So even if you are selling a product or promoting an idea, the point is to make it fun for the reader.
Online attention spans are almost negligible and most people quickly cross out of websites if they don’t find something to interest them in the first few minutes. The trick to engrossing a reader on your website without resorting to mindless entertainment lies in smart creative writing. Organize the content well and keep it informational so that your objective is met but write it such that it has a vibrant energy to it and is full of anecdotes and witty phrases that will entertain the reader while educating them.
Ease of use is another important factor in determining the popularity of your website. Structure your web portal such that it has all the content neatly laid out and easy to access and speed of your web hosting service provider. Panels with subheadings indicating the location of different matter are a great idea and site maps are a priceless tool. Remember to space out all the matter well because once a user gets irritated trying to maneuver his way around your website he will simply leave your portal and move onto the next.