HERZOGENAURACH (Dow Jones) – Adidas AG is shown during the World Cup in South Africa optimistic about their own business in the current year . (Photo : Anders)
"are characterized Already after the first ten days away, that the World Cup by adidas is a great success and we achieve our ambitious goals in football , not only to surpass them , " Chief Executive Herbert Hainer said on Monday in Herzogenaurach.
In business with adidas football products expected sales of at least EUR 1.5 billion , an increase of 15 % compared to the old record in 2008, were achieved as 1.3 billion EUR. So far, Hainer more than EUR 1.3 billion had been spent as the target for 2010. "Our football business is growing worldwide, " said the CEO .
2010 adidas will also sell more footballs. The company forecast sales of more than 20 million, balls , more than 13 million shares in WM -Design. The number of sales of replica jerseys of the various national teams should be at more than 6.5 million. At the 2006 World Cup Adidas had sold 3 million units.
Statements for the second quarter did not adidas. "We are disappointed but not definitely , "said Hainer . With the business of the first five months, the manager was satisfied. In addition to the football business have also developed better than expected, Reebok , Hainer said . For the full year, he continues to expect currency-adjusted sales growth in the mid single digits.
The company equips at this World Cup from 12 teams , including Germany , host South Africa , European champions Spain and Argentina. Haines desire for the tournament: " A pure adidas Finale.
Website: www.adidas – group.de
-From Natali Schwab , Dow Jones Newswires ;
+49 (0)69 29725 119, consumer.de @ dowjones.com
DJG / nas / jhe / sh