Machines between Lufthansa and Austrian Airlines on the Vienna airport. Source: AP
HB VIENNA. The LufthansaSubsidiary of Austrian Airlines (AUA) says the low cost of the fight: With a new strategy, and cheaper tickets, AUA will regain lost passengers. "We want to increase the number of passengers on scheduled services in the summer of 2010 at around one million per year," said board member Peter Malanik AUA on Friday.
In April 2011, AUA want around ten million passengers are on the line. This will be achieved through the use of larger aircraft and more flights on well-utilized links.
"The larger aircraft will reduce the cost per passenger in double-digit percentage range," said Malan. At the Vienna Airport, AUA has a market share of nearly 50 percent. Main competitors are the former racing driver Niki Lauda Niki operated airline and its partners Air Berlin.
The mother also Lufthansa had gradually lost over the past few years of market share to low cost airlines, which make Europe now as most airline flights, mainly to Europe competition. Now I will Lufthansa customers to retrieve, inter alia, with a new cabin interior and comfortable seats.
The subsidiary is mainly due to the AUA has become more price-conscious business travelers in the wake of the crisis, which in future will once more fly with Austrian Airlines. Requires it to major markets of the competition, there would be even with the AUA ticket entry prices from 29 euros, "said Malan. 2009 9.9 million passengers flew with the Austrian airline. Compared with the previous year, this was a decrease of one tenth.
"We have lost market share in almost all markets. Billigairlines as Air Berlin have taken away from us with an attractive offer customers. We want to bring back to us now, "said AUA CEO Andreas Bierwirth. Reaction from the AUA had to be a tough austerity measures. It has been removed unprofitable routes and jobs eliminated. Of the original 8600 people are against year-end 2010 still employs about 6,000. The Summer timetable was set for seven routes. Further savings are planned at present.
Target for the current year is to generate a positive cash flow. 2011 will report a positive operating result (EBIT) to be achieved and 2012 are also below the line a winner. 2009 as there was a net loss of 326 million euros. By the European Commission for its acquisition by the Lufthansa issued, requiring that the AUA can grow again only if it is profitable, speaks loudly Malanik not against the new strategy. "We’ve got a restriction in the supply of seat-kilometers. We better utilize our flights must of course already," he said.