PARIS (Dow Jones) – BMW’s luxury brand Rolls – Royce win by the end of 2009 introduced " Ghost "many new customers. "80 percent of the Ghost buyers are completely new to us, " CEO Torsten Müller- Ötvös said Thursday in an interview with Dow Jones Newswires on the edge of the Paris Motor Show . The Ghost is currently the smallest car in the offer of the British luxury brand.
Mueller took over from the end of March Ötvös Thomas Purves at the head of BMW ‘s subsidiary , which passed in retirement. He’s now been more than 20 years in the Munich group active and responsible most recently, the global product management. Previously, he was responsible for the successful introduction of the city car as the BMW Mini brand.
These experiences help the manager in his own words now , the dangers of rapid growth, to keep the British tradition mark under control. In the year to date is booming , the business of precious – factory: the end of August 1467 sold Rolls -Royce cars Nobel – more than three times as many as in the previous year and almost half more than the whole of last year. In August , sales increased six-fold even . If you order today, a new Rolls -Royce, have to wait until at least the end of it.
In that year the total sales will double, such as Müller- Ötvös affirmed. 2009, Rolls – Royce had suffered from the economic crisis and will only sell around 1,000 cars – 17% less than last year . This year, push the brand into a new dimension, then the manager. It was important to adapt the processes accordingly , for example, to avoid quality problems.
Given the high demand for Rolls – Royce will continue to expand after his testimony, the dealer network further care. There are currently 83 . How many should happen, "said Mueller Ötvös not . Regional focal points , there will be no statement after his , both in Asia and in Europe and the U.S. could rise to new distributors – where the demand was just is there.
The forged stainless heard since 1998, the BMW Group. The Munich built a completely new factory in Goodwood in southern England near Portsmouth for the luxury – daughter. There was the flagship of "phantom " developed , produced since 2003. End of 2009 the product range to include the slightly smaller and cheaper Ghost has been extended.
Müller- Ötvös was confident that it will eventually also be a derivative or an extension of the Ghost. What should be evaluated in dialogue with the customers closely.
Under the brand name of Rolls – Royce produced since 1904, absolute luxury cars, shell out for the buyers easily mean six-figure euro amounts have . Particularly lucrative for the manufacturers is the high degree of customization of the car, which is for example the flagship Phantom at 90 %.
Website: www.bmwgroup.com www.rolls - roycemotorcars.com - By Nico Schmidt and Christoph Rauwald , Dow Jones Newswires, +49 (0) 69 297 25 114 ; nico.schmidt @ dowjones.com DJG / ncs / cbr / mrf