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Neckermann comes with online business off the ground

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HB FRANKFURT. The mail order company has Neckermann.de will right with a strong growth in online business again. According to a drastic drop in sales by 10 percent in 2009 revenues of at least 860 million euros on the domestic market during the current fiscal year: to be achieved (2009 736 million), chief executive Henning Koopmann said on Wednesday in Frankfurt. Budget figures would thus exceeded and reduces the expected loss to a double-digit millions.

Neckermann belongs completely to the U.S. investment firm Sun Capital Partners, which took over in October, the missing 49 percent from the insolvent retail group Arcandor. Earnings before interest, taxes, depreciation and amortization (EBITDA) in 2010 targeted black equal zero, Koopmann said. He confirmed earlier statements that it wants to return to profitability in 2012.

The owner has sufficient equity capital provided and have the experience of more than 240 successful takeovers. The turning point after years of declining sales Neckermann had made in the fourth quarter of 2009. In the current year primarily brought the booming Internet business, especially the trading house, which now earns € two of three in the net.

In online trading is one with a sales increase of 31.2 percent in the first half of the year twice as fast as the competition has grown, said the company’s general manager. Also, the mail order by catalog grew by 12 percent. Here we have like the entire market’s withdrawal from the market leader benefited source said Koopmann, without giving figures.

For the full year expected Neckermann in Germany with a strong holiday season sales growth of around 20 percent. The home market attracts foreign daughters in Central and Eastern Europe: The group will show an increase by 10 percent to 1.26 billion euros expected.

Even when personnel are going up again. Indeed be the year in the Frankfurt headquarters with approximately 2,200 people work 100 less than a year earlier. But the sharp reduction of jobs in logistics and field service available in this and next year, 350 new jobs, particularly in further expanding e-commerce compared, of which about 160 are to come to Frankfurt.

Among other things, the company plans to combine the purchasing and marketing of the international subsidiaries stronger. Overall, Neckermann has about 4,000 employees, including 2,500 in Germany. The future of the company clearly sees the internet commerce, in which it is active for 15 years. But catalogs will also be food in ten years, said marketing director Ulf Cronenberg. Their role is changing, however, because it referred more and more on the Internet offering. In this and the following two years, according to him Neckermann invested € 50 million in IT infrastructure.