Home News Old spices in new bottles

Old spices in new bottles


Videoantworten per Twitter: Der Old-Spice-Man hat das Web erobert. Quelle: ap

Video Responses via Twitter: The Old -Spice -Man has conquered the Web . Source: AP

DÜSSELDORF. Old Spice in the United States had an image that is already in its name: a fragrance for old men. It almost seemed as if Proctor and Gamble , the brand already buried – until last February gave an advertisement for "Super Bowl " the scent of water an unexpected cult status. The well-trained ex -NFL player Isaiah Mustafa sent the women of the world the promise that their husbands but can not look no more like him – but still smell Sun

Last week turned Proctor & Gamble and then to the Social -Media -Turbo : Per Twitter It said users of the on-line short message service to help to put questions to the Old -Spice -Men – and answered almost in real time with videos, preferably at the most influential Twitter user. The pointed their social network to the answer , which caused a number of other questions for the Old Spice Man – a self-reinforcing social media bomb. Business insider summarizes what Proctor & Gamble has done right, and are General Social -Media – Tips for businesses. Ethority has now ten most impressive social media campaigns enumerated – with the Old Spice One landed at number one.

Good PR, bad PR

While Proctor & Gamble so great successes in the network , celebrates many other companies still have their problems with the new form of communication. Coca Cola saw one with his brand Pepsi , Dr. Pepper Porn disaster on Facebook and the attempts of the German Telekom, the Netizens via Twitter to explain why they want to abolish net neutrality come to nearly unanimous rejection.

The train continued its efforts with the image on the web. True to the known BP- critical satire account BPGlobalPR twitters now also a false PR department of the railway under the name DBGlobalPR" Let them strike . Take the trains will not be as dependent . Each mark counts for the IPO .

BP also blows the wind is still strong in the face : The group has at PR images tricked by Photoshop, such as a U.S. blogger revealed. BP had to give the PR – Panne – made the network and responds quickly , as so often with scorn : When Twitter and in blogs This picture the round – along with the sardonic note that these are to the real original.

German bank discovered her heart for pirates

The research department of the Deutsche Bank discovered the pirate , and strongly criticizes the current copyright law. Under the title "The pirate in us – in the depths of copyright"She asks a balance of interests between rights taken for how Netzpolitik.org reported. " A successful copyright reform succeed , if in addition to the rights of exploiters , the artists themselves be heard and the interests of Internet users with . The growing indifference of many Internet users against copyright violations speaks volumes , "warns the German bank.

Times -user leave the pay -to-ship

The continuous debate on paid content on the Web has received this week a new diet : the website of Rupert Murdoch’s ‘ Times ‘of the competition , according to British Guardian over 90 percent more visitors lost, since the users have to pay for content. Whether the loss of visitors , the bottom line still counts because the remaining visitors pay for content, however, still remains to be seen .

Open Source at the Crossroads

The Web Magazine T3N provides for the free software movement at a crossroads. Traditionally, a business model around free software has specialized in the service, such as the Linux vendor Red Hat. The U.S. company comes with this business model to three-digit millions in sales – much to the benefit of users of free software as paid Red Hat employees actively support the development of free software like Linux.

This symbiotic relationship between open source companies and community T3N looks now , however, at risk: More and more free-riders would be attracted by the success of open source and pursued a different business model are: The " Open -core "approach only noh parts of the code freely , an extension for an open- source application , for example, but a charge.

Twitter and Facebook grow and grow and grow …

Facebook has the 500- million – user mark cracked. Especially in Asia the growth of the largest online social network has recently been strong. Even Twitter is continuing to grow: Daily will present some 300 000 new users are added . In Germany, compared to the same month last year 144 percent more users visited Twitter.com in Germany , compared to the previous month’s figure is up nine percent , reports the FAZ- net economist. Consequently it could not record the Twitter Web site in June, nearly three million German visitors – the number of users that Twitter is not about a browser , but for example, use of an iPhone app, not even counted.

For the continuing boom in the micro-blogging service , not least the World Cup should have taken care of. Which makes each round more attention to the topic at the Twitter Twitter Blog graphical form during the World Cup showed , however, a still existing major weakness of Twitter: The disturbance susceptibility due to overload. These will now by the Moving to a new data center and 20 new employees are much less likely .

ARD and Co. are forced to on-line memory loss

The new broadcasting treaty is in force – and forces the public broadcasters , content to take offline, have to pay almost all of its TV licensing fees. FAZ- media blogger and author Stefan Niggemeier suggests that on – and with him a large part of the network. Niggemeier writes : "First they are produced , then put on the net , then deleted again: everything from fee revenue for public broadcasting . "

Video find: Steve Jobs introduces the double rainbow

Do you remember the excitement of an American on a http://funnyvideo.blogage.de/entries/2010/7/7/Double-Rainbow1 double rainbow from the power Umschau two weeks ago? There is really only one other American who can talk enthusiastically about things like : When Apple CEO Steve Jobs was once present a double rainbow , which probably sounds like this: