HB COLOGNE. "The growth potential for mobile audio is enormous", said Ansgar Mayer, cross-media director at the Axel Springer Academy, is convinced. was one of the priorities of the radio show with 3000 trade visitors this year, the integration of social networks like Twitter and Facebook into the radio program and the dissemination of the new mobile channels.
The radio industry suffered from the general economic and financial crisis, "but we are thanks to the scrapping been relatively well through the past year," said Radio-day speaker Fabian Menzel. The auto companies have increasingly set in 2009 on radio advertising to promote new vehicles, which were subsidized, the State’s disposal subsidy of 2500 €.