Tag Archives: Twitter

Short Message Service: Twitter wants to take one billion U.S. dollars with IPO

It could be the most spectacular IPO of an Internet company since Facebook. Twitter to make the step onto the dance floor more than a billion dollars. Moreover, the company published its first financial results.

New York – A billion dollars does the short message service Twitter in its planned IPO taking. It said the company in a notification to the supervisory authority SEC . It would thus be the most prominent IPO of an Internet company since the IPO of Facebook in the past year . Twitter wants to list its shares under the symbol tWTR.

At the same time the eight-year-old company gave insight into its financial results. The turnover margin in the first half of 2013 at $ 253.6 million. The bottom line loss of $ 69.3 million fell to. What targeting investors, is the long reach: According prospectus Twitter has more than 215 million active users per month, 100 million used the service even daily, “and the approximate span the globe.” They all wrote about 500 million tweets per day.

An exact date for the IPO does not include the submission to the SEC. Is expected of November. First, Twitter has to convince investors on a so-called road show to invest in the company. The short message service was next to the Wall Street houses Goldman Sachs and Morgan Stanley,among others, the German bank committed to helping the step onto the dance floor.

Investors will now look at the figures exactly: While Twitter in 2010 had only 28 million in revenue in 2011 there were already 106 million and then 317 million last year. And Twitter continues to grow: in the first half of this year, the company has already made $ 254 million in sales.

However loses Twitter – unsurprisingly for experts – so far money. Alone in the first half of the loss was $ 69 million and the bottom line was almost one and a half times as high as in the previous year. Total collected in the years a decline of over 400 million dollars.

Main source of income of the company is advertising, interspersed in the news stream. Almost two-thirds of the ad revenue coming from mobile devices. However, is offset by high spending on data centers, new products and marketing.

The IPO is expected to create at least one new billionaire: co-founder Evan Williams is the largest shareholder with 12.0 percent. His partner Jack Dorsey, who is the last of the founding trio still active on Twitter, comes to 4.9 percent. The current chief Dick Costolo holds 1.6 percent of the shares.

Radio station set to smartphones and twitter

HB COLOGNE. "The growth potential for mobile audio is enormous", said Ansgar Mayer, cross-media director at the Axel Springer Academy, is convinced. was one of the priorities of the radio show with 3000 trade visitors this year, the integration of social networks like Twitter and Facebook into the radio program and the dissemination of the new mobile channels.

The radio industry suffered from the general economic and financial crisis, "but we are thanks to the scrapping been relatively well through the past year," said Radio-day speaker Fabian Menzel. The auto companies have increasingly set in 2009 on radio advertising to promote new vehicles, which were subsidized, the State’s disposal subsidy of 2500 €.

What social networks reveal about us

HAMBURG. When it came to privacy was the biggest concern from privacy a long time to secure the contents of communications. Read letters, recording phone calls, listen to conversations – these things should be strictly avoided or kept to an absolute minimum.

But the more the networks in which we humans organize ourselves so, are publicly available, the stronger is also obvious how much data about these linkages alone betrayed us. And that they make available in any doubt about the threatening us.

Provides strong evidence that retention. Who’s with whom, when, how much and from where the phone can be more revealing than the content of the talks themselves, the Chaos Computer Club said in a report to the Federal Constitutional Court. Fortunately, therefore, these so-called traffic data are not available to anyone.

But this is valid only for the calls. In networks such as Twitter and Facebook, however, anyone can see who communicates with whom how often. What we deliver to anyone who wants to know, meaningful data.

How meaningful they are, for example, shows a recently published study by Jan scratches from the Technical University of Berlin and Christopher Lettl from the University of Arhus in Denmark. They examined the relationships of 537 students from 23 schools – not in a social network, but classically, by consulting the students who are in their class and how does talking to whom.

They wanted to know how two specific personality types are linked in these networks and whether they can identify themselves using their networking. By no means a new approach. The amazing thing about the study, however, clearly show how two – even for states and security interest – user groups. "Influencers" and "leaders" are the result, clearly recognizable by their traffic data and distinguishable.

According to the researchers defined "leader" those who are networked with many different groups and get them through a variety of information and are subject to various influences. Such a bridge increases the likelihood that the person developing into a "lead user", which is a pioneer and leader of the pack.

"Opinion leaders", however, are linked only within a particular group, but in this very well and directly through many relationships. They would function as a "hub" in this group, so as a node or focus and attitudes strongly influence within the group.

The two economists were interested in these guys from a purely economic perspective. If they wanted it to investigate what causes product ideas are disseminated, and who is responsible for the dissemination of new products – like many trendsetters are needed, then, until some new brand for the masses is interesting and brings so much money.

But at least since there is the Internet, different disciplines dealing with how to recognize patterns in distributed networks, and to turn off then these networks.

In 2002, Valdis Krebs, the programmer showed what is possible with so-called Social Netwerkanalyse. His starting point was the names of two terrorist suspects, who were struck by the CIA at a meeting in Malaysia in 2000: Nawaf Alhazmi and Khalid Almihdhar. After the attacks of 11 September 2001 made use of publicly accessible information about cancer, the two and their contacts throughout the world to make connections visible. At the end of his analysis, he saw two things: All 19 bombers of the 11th September were in the context of the first two names were Mohammed Atta and appears poised to take a leading role in the network.

And in November this year, for instance, he analyzed data that had published the White House on visitor of President Barack Obama. Accordingly, the most important people in the White House after the president (alcoholism) are not the first lady and the vice president, but Tina Tchen, director of the Department of Public Engagement and Lawrence Summers, chief of the National Economic Council.

At the same time, there are studies that deal with what you have to do to paralyze distributed and constantly changing networks. The result is always the same, find the intersections and off. That does not mean the visible leader. This is the only aim is long term, ineffective, as shown by, inter alia, Maksim Tsvetovat and Kathleen Carley of Carnegie Mellon University.

But such networks have the ability to "heal himself" and replace leadership figures. More important was to analyze the structure of their networks to educate, to find weaknesses – those nodes that can not be replaced so easily, for example, operating in the background, opinion-makers.

No wonder then that the interest is huge in social networks. All the more frightening, how easy it is for security, for example, data received from the operators. The blogger and Datenschutzaktivistin Anne Roth reported in a recent entry, such as automated and self-Friend Facebook, MySpace, PayPal, Yahoo and other data about their users. And also how often. Facebook, for example ten to twenty times a day.

The sentence, the programmer has written cancer in his blog, should actually resplendent as a constant reminder to all of these networks: "Remember … The technology that gives You the power to organize, therefore, gives Them the power to watch. "

Twitter deserves to Internet Search

Twitter writes clearly for the first time the black – thanks to Google and Microsoft. According to "BusinessWeek" pay the company a total of 25 million U.S. dollars for display Twitter messages in the results of their search engines.

Washington – The short message service Twitter has found a business model: This year, writes that three years ago based start-up appears for the first time in the black. Contracts with the Microsoft Bing and the Internet search engine giant Google had bestowed a small profit, told "BusinessWeek" , citing informed sources.

Google and Microsoft have their work to more immediate access to the Twitter short messages savedTo include these in the results of their search engines. This real-time search the Internet giant is apparently worth a lot of money: Google should have paid according to "BusinessWeek" 15 million U.S. dollars on Twitter, Microsoft about ten million dollars. Minus the operating costs would remain for the first time, a small profit for the year.

Thus Twitter has succeeded in something, you can dream of the many content providers only: The search engines voluntarily pay money for access to the freely available information. So far, the attempts of publishers and rights holders have failed to get money from search engines for searching their contents. Except in the specific search offerings for news or books. In contrast to the Twitter messages that are displayed completely that deliver results but otherwise found the content of the short cracks.

Twitter users can send 140 messages a long time, those interested can subscribe to these so-called Tweets. So far, however, the company lacked a model to earn money with this service. The considerations are many and varied at the time, is being studied as the ability to offer premium accounts for businesses.

Videogame Review: Terminator Salvation: Online Twitter game

There’s no denying the cleverness of using the latest high-tech computer communication device to get the word out on Terminator Salvation , the fourth film in the popular franchise. Sony Pictures’ new Twitter game promoting the upcoming theatrical release is the first-ever for the social networking site, in which users post status updates, or ‘Tweets,’ in 140 characters or less. The rules of the game: It’s man vs. machine. Users can join the human resistance against computers by following Terminator Salvation at Resistance2018 on Twitter and logging into the blog. Watch for Tweets with scrambled words and trivia, then reply with the correct answer to earn points. Here’s a Tweet review: @VIDEOBUSINESS ‘Clever marketing idea, but the word puzzles r either 2 hard or 2 easy. It’s like I’ve joined Sony Marketing, not the Human Resistance.’