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Facebook’s secret pages


Jesse Eisenberg als Mark Zuckerberg im Film "The Social Network". Quelle: dpa

Jesse Eisenberg as Mark Zuckerberg in the movie "The Social Network". Source: dpa

DÜSSELDORF. Nicola place, "Green is a beautiful color." Ingvar is now friends with Asgeir and Magnea, and Daniel waiting for his neighbor complained about the noise of his machine. All messages from your Facebook friends from this morning. That is one side of the Facebook world. Which, because of the skeptics will probably never believe that the social Internet network, the legitimate businesses, the proponents always predict.

There is also the other side. This is Oscar Morales, a civil engineer from Colombia. 2008 he founded an action group on Facebook, to mobilize against the FARC militia that terrorized his country for decades. Within two days, joined the group in 8000 Colombians. The President registered the feed and launched a nationwide program of action against the FARC. Facebook had shown that there is more than just a talking shop.

Oscar Morales begins the book "The Facebook Effect." The American economy is characterized by journalist David Kirkpatrick, as was the idea of the student Mark Zuckerberg, a global Internet empire that prized the investment bank Goldman Sachs a few days to a value of over $ 50 billion. "A more transparent world creates a better governed world and a fairer world," he cited the Facebook founder. Kirkpatrick’s book is one of several new publications this spring dealing with the phenomenon of Internet social networks. Morning in the book trade is "Together alone" of the German journalist Carsten Görig.

Both discuss the exact balance between serious manifestos View forum and media, the Facebook, Twitter and get added look. While Kirkpatrick focuses almost exclusively on Facebook, trying Görig the round cover and is dedicated to all the phenomena that make the Internet is a sensation: Google, Facebook, Twitter, and even Apple.

The business on the Internet is changing. With Google, Facebook and Apple to crystallize out the great fixed points of the World Wide Web. In the business of digital data traffic to flow again as funds at the time of the dotcom bubble. Only last week published a study that in countries like Britain, Sweden and Denmark, already half of all residents is a member of Facebook. Germany, however, is about ten percent still developing country.

But the days of unlimited admiration for all the companies with fresh ideas in a short time conquered the Internet, is ending. Many of the new book critically examine the trends that are celebrated by the Internet community as a mixed blessing. They do, however, different: Detailed, precise in language, founded by a remarkable close – without having to make public – on the theme and the characters, as does David Kirkpatrick. Stereotypical, superficial and sometimes simplistic, as Görig approaches his subject.

The latter uses the fuss about Twitter, Facebook Google and Apple to a pessimistic warning of the social consequences of Internet culture. Görig describes how former garage as sweatshops Apple or Google were to companies with a world power. He works descriptive and provides regular summaries of their respective companies Chronicle. Is likely to be especially interesting for newcomers to the topic.

Regular media users do not surprise Goerig versions. The book suffers from the Görig to any of the actors from the Apple-Google-Facebook-Twitter-rich  came in contact. At least the reader learns nothing about it. Instead Görig provides a summary of the secondary literature.

That is what the second part, which deals with the political and social consequences of the participatory Internet, barely beyond. Görig summarizes the grievances to privacy and respect for privacy, but is largely known to conclusions. Such that the big four companies abuse their power in the Internet to make transactions with the data of their users that they cause social harm because flatten interpersonal relationships or contribute to dumbing down the corporations, by accelerating the information behavior and scattering.

All this reads more like the settlement of a seasoned analog media user with the digital world as a real debate on the issue. It is also the author, so you can see after reading, not an illusion: The trend is for hands-on Internet can not be stopped.

It also says David Kirkpatrick. He also approaches the excitement surrounding Facebook critical questions about its handling of user data and the postulated claim omnipotence for the future internet world. But he has spoken to all relevant persons. From the beginning of Facebook Dream on, he accompanied Mark Zuckerberg. For years the author has a picture of Facebook Boss won that allows the reader to understand how an outsider was from Harvard, one of the most celebrated CEOs in America. Zuckerberg appears as quite endearing, but to diffuse power claims-prone IT freak.

Just this deep insight into the life and thought of the Facebook Founder, however, allow the reader to make their own impression of the thought-world behind the internet network. Kirkpatrick leaves out no problem: no sugar’s urge to societal notions of privacy and intimacy to change, nor its problems, the idea Facebook to make a business model. Those who wonder why social Internet networks for hundreds of millions of people so fascinating and yet so threatening, does not come over on the book.

Roman: 70 Facebook Friends but all alone

Maxwell Sim is a desperate, lonely man. The company of his fellow men has lost its charm for him. He sent text messages rather than to pick up the phone, and instead to meet with friends, he is cheerful, ironic put in my status updates Facebook Account, to show everyone what I was leading an active life. "More than 70 Facebook Friends he has so accumulated, most of which are completely unknown to me "- as the crucial constraint.

Maxwell is the main character in Jonathan Coe’s new novel "The monstrous solitude of the Maxwell Sim. He can still so many friends on Facebook have – if he needs one, no one is there. His attempts to connect with real people in contact fail, in an almost tragicomic Art A Chinese woman and her daughter, who sat in a restaurant at the next table are suddenly gone, as he struggled through to appeal to them. And his seatmate on the plane died while Sims monologue of a heart attack – without any notices. To at all contacts have logged on anonymously Sim on one side of a guide on the internet in order to chat with his ex-wife. Or he talks to his navigator.

The book is entertaining and thoughtful at the same time true. Coe describes Maxwell’s problems, fortunately with mild language. The novel raises the question of why it is often much easier for a relationship with fictional characters as real people to build – and culminates in a very surprising conclusion that leaves the reader to think also about his balance between the real and the virtual. A profit.